Finding value in Rosé.

August 29, 2019

Finding value in Rosé.

Rosé is the “it” wine right now.  It’s popular, trendy and it’s everywhere. Over the last 10 years, rosé has grown from limited offerings to a point where nearly every winery is making a rosé.  And why not.  Well made, dry rosé is easy drinking, thirst quenching and very food-friendly.  Plus, rosé is a relatively inexpensive bottle of wine.  Or is it?

Rosé prices have been on the rise over the last few years.  So goes the story with any popular product.  There’s a virtual pink tidal wave of options.  The wines we touted as values a couple years ago are now priced beyond that moniker.  There’s plenty of cheap rosé to be had as the big brands now have their own version of manufactured rosé -like beverages out there, but I’m not touching any of those.  So where does one go to find a real value in this overcrowded category?

I love inexpensive rosé because I drink it like Kool-aide on certain hot summer afternoons.  But is has to still be good, dry, crisp and refreshing.  I had this in mind at an industry trade tasting in late Spring.  We tasted a range of rosé and many were good.  When we taste, we never want to know the price of the wine until after we’ve tried it – so as not to set an expectation.  We determine the merits of the wine, take a few notes and then ask for the price.  Often we are disappointed when the price is higher than we had hoped.  But every so often, the price is much lower than we expected.  Bingo.  We have a winner.

This magic happened when we tried Protocolo.  This rosé hit all the buttons:  vibrant, dry, crisp and refreshing fruit that is easy drinking, thirst-quenching and just yummy.  Protocolo comes from Central Spain, which is a massive region that doesn’t  have a famous regional wine so it sits in the shadow of well known areas such as Rioja, Ribero del Duero, Toro or Priorat.  But there are great wines to be had from this region – and we found one.  Protocolo Rosé 2018.  $7.99.  With the 10% case discount, that’s just $7.20 per bottle and a case of wine for well under $100.

Protocolo is made of 50% Tempranillo and 50% Bobal.  The wine is fermented in stainless steel tank, which creates a clean and fresh taste.  There’s lovely notes of cherry and wild strawberries and a degree of character that you just don’t typically see in wines at this price.

We placed a large order for this fantastic rosé all the while waiting for its shipment from the importer.  When the boxes finally arrived in early August, I found another pleasant surprise.  Our obscure discovery had recently been reviewed and received 91 points from James Suckling, who was with Wine Spectator for years before recently going off on his own.  

Celebrate our “grand finale” of summer known as Labor Day Weekend with some Protocolo Rosé.

Stop in to the Cellar to try a bottle or visit our website link below:

Click here to view the Protocolo Rosé 2018.

 

 





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